Top search engine positioning is the first important step for web site promotion. It is no accident that sertain web pages are ranked high. Simply submitting to the search engine does not guarantee you'll receive any new visitors. If people cannot find you in the first maybee 30 matches of a search the submitting was a failure. We call it a failure because a high search engine ranking generates click-throughs at no cost. This means you can have more traffic at no charge once you obtain high search engine rankings.